Insight-driven retailers prevail in today’s digital market. Advancements in Omnichannel Campaign Management (OCCM), Social Sentiment Tracking (SST), and CRM/Loyalty drive the customer experience in ways never before possible.
Many organizations have made strides in implementing a handful of technologies to support their growing business and changes in strategy. However, few have a grasp on the full digital experience and how to use modern technology to fuel the one thing more important that the product or service you provide – your retail analytics store.
Just-in-time marketing, price sensitivity studies, (real) customer segmentation, and real-time response to customer feedback are just a few of the most advantageous ways to gain immediate value from your investment. From our perspective, it’s not what you sell, it’s how you sell it…
The rapid influx of digital ecommerce and slick tracking platforms has enabled retailers to attract, penetrate, and retain customers that were previously inaccessible. However, the enhanced digital footprint has not only challenged companies on how to integrate product, customer, and market intelligence across platforms, but how to harvest data assets and acumen to constantly improve.