For nearly 60 years, NorthMarq has provided debt, equity, and loan servicing to commercial real estate owners and investors through its offices across the United States. NorthMarq, which is part of the Pohlad Companies family of businesses, is well-known for their personalized approach to buying and selling multifamily properties, exceptional knowledge of local markets, and robust loan servicing operation.
But as NorthMarq continued to grow and plan for the future, the leadership team identified technology as a key area of opportunity for the organization. Understanding that the status quo technology stack could become a constraint for growth while a modern technology footprint, including Salesforce, could actually accelerate growth, NorthMarq partnered with Sense Corp to help envision and execute its digital business strategy.
Sense Corp helped to develop an actionable digital transformation vision and roadmap designed to deliver excellent service for NorthMarq’s customers and optimal efficiency internally. Sense Corp not only helped define the future state vision and the path to get there, but also built a detailed business case and helped communicate the vision and plan internally.
Once vision turned into execution, NorthMarq again turned to Sense Corp to help drive results. Across multiple workstreams and technologies (including Salesforce, Spekit, and a new loan servicing platform), Sense Corp provided program and project management capabilities, technical expertise, change management and training support, and customer experience advisory services.
Today, NorthMarq has successfully gone live with several key components of its digital business strategy and is already seeing improvements in customer service and operational efficiency. As the organization embarks on the next phase of its digital transformation journey, including adding Snowflake to its technology stack, we are proud to continue our partnership and to turn their digital business strategy into a reality.