ST. LOUIS, May 21, 2019 — An analogy describing an essential business practice has evolved into a real-world effort to support the health and well-being of villagers in Anse-a-Galet, Haiti, by donating to a relief organization that develops a reliable water supply for the village. It’s an unexpected outcome for Sense Corp, a premium data and digital services provider, but one that fits well with the company’s guiding principles of improving its clients’ journey, making its employees’ lives better, and making the world a better place.

Initially, Sense Corp was focusing on its first principle: improving its clients’ journey. A recent Global Data Management Benchmark Report published by Experian Information Systems states that 89 percent of U.S. executives believed that inaccurate data was undermining a good customer experience. To help organizations understand the impact of clean data on decision making and strategy—as well as the many ways in which data becomes “dirty” in the first place—Sense Corp created The Clean Data Initiative℠ eBook, which explores the journey from dirty to clean data and walks through each step in the process.

The book uses the analogy of taking water from its point of origin and transforming it into clean, usable drinking water, in part because the steps to achieve clean water or clean data are so similar, but also because both meet a fundamental need. “With clean data, organizations are better able to quickly make insight-driven decisions, and that can positively impact processes and results across the board,” said Keat Wilkins, Sense Corp CEO. “We’ve been helping people with clean data for 23 years, and now we are excited to use that passion as a way to help bring people clean water.”

Sense Corp Human Resources Director Bruce Roquet has seen the need for both resources first-hand. As a long-time Sense Corp employee, he understands clients’ need for accurate, consistent data, but as a board member of West Indies Self Help (WISH) for over 25 years, he has seen the even more critical role that clean water plays in the life of communities. He has traveled to Haiti 15 times to see the effect this effort has had on the village.

“When you spend a week in Haiti, the poorest country in the Western Hemisphere, you begin to understand just how important water is and how fragile the infrastructure for water can be,” Roquet said. “Water is life, and it’s a resource that we take for granted in the U.S. because of our great infrastructure. I have been involved with WISH for a long period of time and have had the privilege of seeing the impact of clean water on a culture and a community.”

Sense Corp is bringing together the needs for clean data and clean water in a unique way: it is offering The Clean Data Initiative eBook free on the Sense Corp website, and for each download of the book, it is making a donation to WISH to adopt a fountain that will bring clean water to a community in Haiti. Sense Corp is committed to providing a minimum donation of $5,000, regardless of the number of downloads.

While Haiti seems a world away from the industrialized modernity of the United States, it is actually only 600 miles from the Florida coast. By comparison, St. Louis (the location of Sense Corp headquarters) is more than 1,200 miles from Miami. “Our willingness to be a good neighbor and help these warm and generous people by providing plentiful, accessible water is a valuable and important contribution to our world,” says Roquet.


About Sense Corp:

Sense Corp powers insight-driven organizations. We turn data into actionable insights and transform organizations for the digital era. Our people, culture, and how we engage with our clients are key differentiators. Brilliant, Creative, Human, and Fun exemplify who we are. Regularly recognized as a Best Place to Work, we have operations in Austin, Atlanta, Columbus, Dallas, Houston, Minneapolis, San Antonio, and St. Louis and serve mid-market to FORTUNE 50 companies. Founded in 1996, Sense Corp has delivered exceptional results to hundreds of the world’s largest global organizations and complex government agencies.

About The Clean Data Initiative℠:

About WISH:

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