College Forward (Co-Fo) is an Austin-based nonprofit organization whose intensive, culturally-appropriate mentoring programs propel students from underserved backgrounds to collegiate success and remunerative careers.

Co-Fo originally offered services in both college access and college completion. In 2014, College Forward launched two new initiatives to begin a transformation journey towards a shift service offerings:

  • Success Partnership – established to redefine the way post-secondary institutions support student success.
  • CoPilot – a student information system connecting students with expert practitioners to transform the college completion industry.

In order to improve student outcomes, Co-Fo aimed to distill ‘best practices’ into highly-efficient program models and develop critical data for longitudinal research.

They needed an actionable plan to achieve their strategic objectives:

  • Establish core brand identity
  • Increase number of Success Partnerships
  • Demonstrating and gaining recognition for College Forward’s expertise
  • A transition from direct services to a consulting model


Over the course of six weeks, Sense Corp conducted discovery sessions, a marketing and positioning analysis, and wrapped up with a value-feasibility analysis to prioritize recommendations into an actionable roadmap.

We started with establishing College Forward’s key differentiators:

  • deep expertise in the student experience
  • proprietary technology that uses data to drive action
  • personalized student-services model – proven to be effective in increasing college completion rates

Next, we developed a marketing strategy that leveraged Co-Fo’s re-branding to expand their reach to more post-secondary institutions. In order to help Co-Fo better tell their story, we outlined opportunities for taking a consistent message across all mediums – from social media to conference presentations.

Then, we developed an actionable roadmap of marketing and programming initiatives and transitioned foundational tools to enable the internal Co-Fo team to jump start each initiative.

Ready to take the next step?

Sign up to receive the latest insights.

We promise not to spam you and only send the good stuff!

  • Should be Empty: